A. S. S. U. M. E. by Orly Amor

{3 minutes to read}  My lesson today is “do not assume.”  It’s been a running joke for as long as I can remember: Do not assume because when you do, you make an ASS of U and ME. I have jokingly repeated this phrase many times.

Today it hit me, and regardless of the event that caused me to be hit, I realized how many things I have been assuming about very good friends of mine. I made an announcement for an event a month ago, and the response was very indifferent. In my mind I assumed that they were not interested, or they didn’t take me seriously, or they thought that it might not happen.

Many other things went through my mind, but as time went by, we all got busy, and it was challenging to make time to follow up, get together and catch up. None of us made the time and followed up with each other for no other reason than life happened and time flew.

In the business of public speaking, it’s easy to assume that an event planner is not interested in what you have to say or your title. Or they’re not interested in hiring you. A lot of public speakers assume that one event or another is not for them, or that they are not a good fit. They are making decisions for the event planners instead of giving them a chance. Stop assuming.

What is lacking right now in public speaking is diversity and variety. The more you assume about what this industry needs, the more you are wrong because you just don’t understand who is going to need you and your message.

The best thing to do is to contact all the event planners. Yes, you might not have time to contact 64,000 event planners a day, but you do have the time to contact at least 200-300 a week. The goal is to contact them consistently, follow up, and follow through. Have a short and very succinct message, so that they can read the email within three seconds, and understand that you are looking to serve and not to sell.

Do you want to be a successful public speaker? Stop assuming and do the work.


Orly Amor

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