The Key to the Business of Public Speaking

by Orly AmorCategories BlogTags , , , , , ,

The Key to the Business of Public Speaking by Orly Amor{3:42 minutes to read} Every business needs a business plan, which outlines the vision or mission of the business. The business plan contains a revenue projection and identifies any competition that might be in the marketplace.

A business model is “all core interrelated architectural, co-operational, and financial arrangements designed and developed by an organization, as well as all core products and/or services the organization offers, or will offer, based on the arrangements that are needed to achieve its strategic goals and objectives.” (Wikipedia)

The reason business people struggle, don’t succeed or close their doors after seven years or less, is because they may have a good business plan, but they don’t have, or follow, a good business model.

The business model is the key to any business, including public speaking. Commitment and hard work are certainly a large part of it, but having the discipline to keep a business model going is the foundation.

The business model is really a set of “rules” for the business owner to follow. In Walmart, they have somebody there to say, “Welcome to Walmart” when you walk in so that everyone has the same positive experience.That’s the business model.

The business plan might say, “We need uniforms and the cost for a year will be $20,000.” The business model would state that every person working in the store will wear a uniform.

As a public speaker, if your business plan is to speak 100 times this year, then the business model you must follow will outline daily activity, forms and follow up systems needed to get booked.

Your business plan says you’re going to spend $20,000 on marketing yourself. Great. But exactly how are you going to do that? That’s in the business model.

There are certain activities that you should do every single day to be able to track your ability to get booked. If you don’t do that, then your business model is not working, and you’re business plan is going be worthless. In your business model, you will determine what you need to do to achieve that goal:

Following your business model can be very tedious work:

Having the right forms;

Contacting event planners;

Prospecting and knowing where to look;

Knowing what to say, when to say it, and how to say it;

What questionnaire to go through;

Email protocol;

Follow-up protocol;

Tracking protocol;

And much more…

In this business of public speaking, the rewards are long term, so you must have patience when prospecting and you must display good etiquette and the discipline of follow-up and follow-through.

There are many different aspects of the business that you need to learn and track. If you don’t have your business plan, your business model, or your operating procedures, policies, or processes in your business, then you really don’t have a BUSINESS. You have a HOBBY.


Orly Amor


Back to Top